Revised Annotation4

 It’s not novel to take “beauty” as an advertisement gimmick, while taking use of it in the exhibition is a boom in recent years. However, there still exist a plenty of critique about this commercial strategy. To young females who lack of resources, the synergy effects of body capital as well as educated background will transform into high-paid economic capital through stages of showgirls. A group of new nobles of consumer society is created by broader consumption freedom. Showgirls’ fame accompanied with showbiz value becomes other kind of social capital; and they receive the envy of the world, fulfilling the dreams step by step.

 Critique also expresses that showgirls possess a sexual implication might degrade the image of females. Furthermore, showgirls are considered to be a bunch of people with vainglory and superficiality. Nevertheless, to showgirls, maintaining figure not only serves the function of attracting or pleasing the opposite sex but, as work ethic, a professional behavior as well. Parallelizing to teachers who pursue further education, showgirls ought to act properly on their station, upholding their body capital in the best state.

 Showgirl’s salary quotation is rather attracting for students who desire to earn extra money, most students devote themselves to this career often possess purpose for raising living expenses. Occupation of showgirl emphasizes youth-oriented capital; everyone has had days of youths, if they are able to be translated into concrete economic capital, why not? Plus, there is not obvious difference between showgirls’ showing on the stage and service industries which sales smile. Showgirls are just like those convenient store clerk who show pleasant smile to costumers; they bear no difference in the sense of labor, though the former has higher output value. It is too thoughtless and shallow if one measures this work as only “sex-selling and smile-selling” in that this career still requires lots of professional skills and training which not every random young girl can engage in. And showgirls all agree unanimously that this work is helpful to their future career because they definitely accumulated experience and cultivated the knowledge of public relations as well as marketing from this work.

Revised Annotation3

In recent years, lots of sexually attractive females can be seen at every exhibition. They are showgirls. Some records have stated that females are frequently objectified and commercialized in order to satisfy the desire of males in a patriarchal and capitalistic society. Due to the changing trends, saleswomen reveal different appearances in various frameworks of exhibition. Showgirls have become the key persons in the exhibition; their mission is not only to soften the atmosphere penetrated by cold hard products, but also to attract visitors, engage in customer relations, and achieve the expected turnover.

As I mentioned in the Annotation2, “showgirl” is an occupation similar to general Ad model while their workplaces are merely in Year End Party of the company, exhibition, press conference, product launching ceremony and road show, etc. Showgirls are models who dress dazzlingly with uniform, drumming buyers up for the products.

However, female legislators as well as representatives of woman’s organization blast that this kind of occupation exists the suspicion of implicating the objectification of the females which also degrades the image of woman. They claim that the authority ought to step in to help correct this social malady. While it just neglects the marketing mechanism and the economic aspects. The commercial strategy is able to promote business and the development of economy.

Grounding on the research, showgirls do not necessarily attract consumers with pure intentions to purchase their desired products, but they do attract consumers who love to ogle showgirls or who just want to spend their free time at the exhibition. That is, showgirls even capture costumers who are originally not going to purchase. Another research, a demographic statistic, presents that those showgirls do attract many students under the age of 25, and they were willing to go change their purchase intention. Furthermore, most of showgirls have bountiful income. The high quality of their economic capital promotes their quality and capability of purchasing; and then promotes the development of economy which all in all is a positive circulation of marketing. Showgirls absolutely create double business opportunity.

Annotation4: Is it appropriate to take showgirls as a commercial strategy?

 It’s not novel to take “beauty” as an advertisement gimmick, while taking use of it in the exhibition is a boom in recent years. However, there still exist a plenty of critique about this commercial strategy. To young females who lack of resources, the synergy effects of body capital as well as educated background will transform into high-paid economic capital through stages of showgirls. A group of new nobles of consumer society is created by broader consumption freedom. Showgirls’ fame accompanied with showbiz value becomes other kind of social capital; and they receive the envy of the world, fulfilling the dreams step by step.

 Critique also expresses that showgirls possess a sexual implication might degrade the image of females. Furthermore, showgirls are considered to be a bunch of people with vainglory and superficiality. Nevertheless, to showgirls, maintaining figure not only serves the function of attracting or pleasing the opposite sex but, as work ethic, a professional behavior as well. Parallelizing to teachers who pursue further education, showgirls ought to act properly on their station, upholding their body capital in the best state.

 Showgirl’s salary quotation is rather attracting for students who desire to earn extra money, most students devote themselves to this career often possess purpose for raising living expenses. Occupation of showgirl emphasizes youth-oriented capital; everyone has had days of youths, if they are able to be translated into concrete economic capital, why not? Plus, there is not obvious difference between showgirls’ showing on the stage and service industries which sales smile. Showgirls are just like those convenient store clerk who show pleasant smile to costumers; they bear no difference in the sense of labor, though the former has higher output value. It is too thoughtless and shallow if one measures this work as only “sex-selling and smile-selling” in that this career still requires lots of professional skills and training which not every random young girl can engage in. And showgirls all agree unanimously that this work is helpful to their future career because they definitely accumulated experience and cultivated the knowledge of public relations as well as marketing from this work.

Transcription2

Hi my name is Niki, my name is Phoebe.

Niki: our topic is “is it appropriate to use showgirl as a commercial strategy?”

  Before we start our presentation, we have a question for you first.

Phoebe: Have you ever been to an exhibition?

Kevin: Yes

Phoebe: And what is the most eye-catching thing when you arrive in the display?

Kevin: um…for me, of course is not a showgirl (everyone laugh)

Phoebe: then what is that?

Kevin: the stuff display there

Niki: the what? Oh, stuff

Kevin: yeah, for example cars

Phoebe: product

Kevin: yes, product

Niki: …….(her point)

Phoebe: I hold another opinion to showgirl, but just as Niki mentioned, there is, in recent years, there are also many female legislators and representatives of woman’s organization hey blame that this kind of career just has the suspicion of degrading woman’s image and also implicating the female commodification. And they claim that the authority should step in to help correct this social malady. But I think when the authority really steps into it, they would just neglects the marketing mechanism and the economic aspects. And according to a research, showgirls don’t really have effect on buyers with pure intentions to purchase their desired products, but they do attract buyers who love to watch showgirls or just want to spend their free time at the exhibition. So that is, showgirls even capture costumers who are originally not going to buy anything in the display. Another statistic shows that those showgirls do have strongly attracted many students especially under the age of 25, and they, those students, if they want showgirl to maybe have interaction with them, they will change their intention to but anything. And I want to show you a short link having connection to my point. We can see from the new that lots of indoorsmen and lots of and lots of men they went to the exhibition for showgirls and showgirls help the business achievement, too. And this news also have a connection with one of the findings of the research that showgirls’ physical attractiveness increases consumers’ intention to stay longer in the exhibition, so if they stay longer, the salesmen can have much more time and chance to introduce the products to the buyers and maybe they will bring about buyers’ desire for buying. And so I think we can just consider this career as a pure commercial strategy, and we don’t have to force sense of morality on these girls.

Reflection1

Although we change the topic, we still encounter some problems at first. Confusion of which sphere of research should we discuss ‘cause this topic could lead to various areas and aspects. Through lots of discussion and changing mind, we finally decided to direct to the economy aspect. Finding out interrelated data and materials in economic aspect about showgirl is kind of difficult at some degrees. Most of the resources are about showgirls themselves and critiques of morality as well as female objectification. We even ran into the bottleneck again that we were not able to do deeper. After the discussion with professor, we then find out the relationship among showgirls, female objectification, female commodification and commercial benefit. There are various researches and essays about these subjects yet we have to digest the information we need from a mass of essays.

Robert and Knot, this team impresses me and attracts me at the beginning. Because at first I did not have any interest in their topic, subject about economy or policy always decrease my interest. They are usually boring and difficult. However, when I took a glance at their annotation, it stirs my interest successfully. Their descriptions and skills of narration allow this originally boring and difficult issue to be easy to understand as well as interesting. And I think their directions of points are rather special rather than those cliché of economic issues. Doing research on same realm as them, I think we still have space to learn from them.

Annotation3: Is it Appropriate to Use Showgirl as a Commercial Strategy?

 In recent years, lots of sexually attractive females can be seen at every exhibition. They are showgirls. Some records have stated that females are frequently objectified and commercialized in order to satisfy the desire of males in a patriarchal and capitalistic society. Due to the changing trends, saleswomen reveal different appearances in various frameworks of exhibition. Showgirls have become the key persons in the exhibition; their mission is not only to soften the atmosphere penetrated by cold hard products, but also to attract visitors, engage in customer relations, and achieve the expected turnover.

As I mentioned in the Annotation2, “showgirl” is an occupation similar to general Ad model while their workplaces are merely in Year End Party of the company, exhibition, press conference, product launching ceremony and road show, etc. Showgirls are models who dress dazzlingly with uniform, drumming buyers up for the products.

However, female legislators as well as representatives of woman’s organization blast that this kind of occupation exists the suspicion of implicating the objectification of the females which also degrades the image of woman. They claim that the authority ought to step in to help correct this social malady. While it just neglects the marketing mechanism and the economic aspects. The commercial strategy is able to promote business and the development of economy.

Grounding on the research, showgirls do not necessarily attract consumers with pure intentions to purchase their desired products, but they do attract consumers who love to ogle showgirls or who just want to spend their free time at the exhibition. That is, showgirls even capture costumers who are originally not going to purchase. Another research, a demographic statistic, presents that those showgirls do attract many students under the age of 25, and they were willing to go change their purchase intention. Furthermore, most of showgirls have bountiful income. The high quality of their economic capital promotes their quality and capability of purchasing; and then promotes the development of economy which all in all is a positive circulation of marketing. Showgirls absolutely create double business opportunity.


Sources : http://blog.youthwant.com.tw/fk1955/hc1151/1235/

Revised Annotation2

Lots of people parallel showgirl with sex and instill the concept of moral degeneration into this occupation. However, we could just consider it as a commercial strategy. There are various ways of marketing policies, showgirl is just one kind.

Compare to Ad models, I think they have no actual difference with showgirls. As showgirls, Ad models also draw males’ sights in the manufactures. If one wants to compare these two jobs’ differences by compulsion, the most obvious dissimilarity is that showgirls introduce products in the face of buyers while Ad models show themselves on the screen or poster; there is no actual interaction between buyers and Ad models. Plus, speaking of the professional aspect, they both possess trained skills as well as proper working attitude. Some might state that all showgirls requires is showing their beautiful appearance without any professional knowledge; not so, according to a proficient showgirl, Pei-Pei, who has devoted herself to this work for eight years, she says that showgirl must undergoes series training just like those models. Furthermore, except for ability to make professional poses, showgirl has to steel their capability of being host.

These kinds of marketing do have affirmative results. Grounding on one research, the promotion activities with showgirls have a significant effect on the purchase intention. Showgirls assist selling do affect and attract a large number of visitors, activating the atmosphere and increasing consumers’ buying. The findings of this research also show that showgirls’ physical attractiveness increases consumers’ intention to stay for the purpose of the interaction with showgirls. Thanks to the above reasons, salesmen are able to make use of much more chance and time introducing the products and then bringing about customers’ desire for purchase. More interestingly, this positive emotion display of showgirls even increases the evaluation of products.

 There are about 206 exhibitions in Taiwan every year, attracting many buyers and consumers visiting. For example, there were 1715 manufacturers participating and 120,000 consumers visiting “2010 Computex Taipei.” Besides staffs, Show Girls play a very important assisting selling role in the exhibitions; they act as the main role like hosting, introducing products, dispatching gifts, filling in questionnaires in the marketing activities. A statistical data shows that the growth rates of “2011 Computex Taipei” get up to 8%, refreshing the record in previous years; researchers claim that in addition to progressive designs, showgirls have considered contribution to the outstanding accomplishment. To sum up, think rationally, “showgirl” is a good strategy that it not only helps create business achievement but promotes economic development as well.

Revised Annotation1

Recent years, more and more enterprises choose the appearance beautifully sales person in the specific situation. There occurs the all new kind of commercial role who calls “showgirl” in commercial exhibition, forming one kind of Taiwan unique industry phenomenon. While many argue that showgirls are selling body image to fulfill buyers’ desires of watching sexy young girls. Furthermore, lots of news and research point out that the role of showgirls alters from simple product narrator to eye-catching sexy babe in 3C mall, which results from the demand of suppliers, consumption habits and social culture. Although the influence of sex appeal has not been proved yet, sexy showgirl activities still prevail, while the showgirls are molded into the stereotype of sexy female image.

According to the news in 2012, the Eurogamer Expo in London proclaimed that they are going to set a veto on the appearance of showgirls in the following years. The organizer stated that the aim of the exposition is to display games with true way instead of attracting buyers through those sex-selling showgirls.

Nonetheless, I think it’s ridiculous to parallel showgirl with sex. The wave of having showgirl in the exposition is mainly because of commercial orientation in that most customers pottering around in the exhibition are males or even indoorsmen. Then of course they will match up the need of those guys, it is a natural commercial activity as well as strategy. Furthermore, the clothing of showgirls is not distinctively cleavage; in fact, those girls in the city wear more daring and cleavage clothes for fashion.

By any possibility, people watch showgirl with unusual vision in that they are females. As far as I’m concerned, it is the public vision being objectified rather than females themselves. Those showgirls are not flower vases or sugar babes who are coquettish, they just confide in their figures. More importantly, the content from unrolling beauty is just the added value; the most significant thing is that they are able to experience professional capability on work along with attitude toward work. To sum up, it is merely one kind of commercial tactics; we do not have to impose our self-righteous morality on this phenomenon. 

Transcription1

(Niki)Hello everyone, I’m Niki.

I’m Phoebe.

(Niki)Today we are going to talk about…our topic is “Is it appropriate to use showgirl as a commercial strategy?”

I’m the affirmative side.

(Niki)And I’m against it.

Lots of people parallel showgirl with sex and link this occupation with moral degeneration. But I think we could just consider it as a commercial strategy. Compare to Ad models, I think they don’t have apparent differences with showgirls. They both have professional skills and their working attitude is really professional. Some might say that all showgirl has to do is showing their beautiful appearance and they don’t need to have any professional knowledge. It is not true, according to a professional showgirl, Pei-Pei, who has devoted herself to this work for eight years, and she says that showgirl must undergoes a series training just like those models. And except for ability to make professional poses, showgirl has to steel their capability of hosting. So why do people worship models as a dream job but they just against showgirls? I think these careers are the same.

And these marketing do have affirmative results. According to a research, the promotion activities with showgirls have a significant effect on the purchase intention. Showgirls assist selling effect and attract a large number of visitors, so activating the atmosphere and increasing consumers’ buying. And this finding also shows that showgirls’ physical attractiveness increases costumers’ intention to stay at the exhibition and the buyers will interact with showgirls and this time they will have more time to listen to the introduction to the products.

 There are about 206 exhibitions in Taiwan every year, attracting many buyers and consumers visiting. For example, there were 1700 manufacturers participating and 120,000 consumers visiting the Computex Taipei in 2010. Besides staffs, Show Girls play a very important assisting selling role in the exhibitions; they act as the main role like hosting and introducing products and dispatching gifts, filling the questionnaires in the marketing activities. There are various marketing policies in the commercial and I think showgirl is just one kind. Think rationally, “showgirl” is a good strategy that it not only helps create outstanding achievement but also promotes Taiwan’s economic development.

Thanks.

Annotaion2 : Is it Appropriate to Use Showgirl as a Commercial Strategy?

Lots of people parallel showgirl with sex and instill the concept of moral degeneration into this occupation. However, we could just consider it as a commercial strategy. There are various ways of marketing policies, showgirl is just one kind.

Compare to Ad models, I think they have no actual difference with showgirls. They both possess professional skills as well as working attitude. Some might state that all showgirl need is showing their beautiful appearance without any professional knowledge; not so, according to a proficient showgirl, Pei-Pei, who has devoted herself to this work for eight years, she says that showgirl must undergoes series training just like those models. Furthermore, except for ability to make professional poses, showgirl has to steel their capability of being host.

These kinds of marketing do have affirmative results. Grounding on one research, the promotion activities with showgirls have a significant effect on the purchase intention. Showgirls assist selling effect and attract a large number of visitors, thus activating the atmosphere and increasing consumers’ buying. The findings of this research also show that showgirls’ physical attractiveness increases consumers’ intention to stay and to interact with show girls. The positive emotion display of showgirls increases consumers’ intention to stay and product evaluation.

 There are about 206 exhibitions in Taiwan every year, attracting many buyers and consumers visiting. For example, there were 1715 manufacturers participating and 120,000 consumers visiting 2010 Computex Taipei. Besides staffs, Show Girls play a very important assisting selling role in the exhibitions; they act as the main role like hosting, introducing products, dispatching gifts, filling in questionnaires in the marketing activities. Think rationally, “showgirl” is a good strategy that it not only helps create outstanding achievement but promotes economic development as well.

Sources: https://www.youtube.com/watch?v=8h-eE0y2Uj4

              http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=S_aAaa/webmge?Geticket=1

Annotation1: Is it Appropriate to Use Showgirl as a Commercial Strategy?

Recent years, more and more enterprises choose the appearance beautifully sales person in the specific situation. There occurs the all new kind of commercial role who calls “show girl” in commercial exhibition, forms one kind of Taiwan unique industry phenomenon. While many argue that showgirls are selling body image to fulfill buyers’ desires of watching sexy young girls. Furthermore, lots of news and research point out that the role of showgirls alters from simple product narrator to eye-catching sexy babe in 3C mall, which results from the demand of suppliers, consumption habits and social culture. Though the effect of sex appeal has not been proved yet, sexy showgirl activities still prevail, while the showgirls are molded into the stereotype of sexy female image.

According to the news in 2012, the Eurogamer Expo in London proclaimed that they are going to set a veto on the appearance of showgirls in the following years. The organizer stated that the aim of the exposition is to display games with true way instead of attracting buyers through those sex-selling showgirls.

Nonetheless, I think it’s ridiculous to parallel showgirl with sex. The wave of having showgirl in the exposition is mainly because of commercial orientation in that most customers pottering around in the exhibition are males or even indoorsmen. Then of course they will match up the need of those guys, it is a natural commercial activity as well as strategy. Furthermore, the clothing of showgirls is not distinctively cleavage; in fact, those girls in the city wear more daring and cleavage clothes for fashion.

By any possibility, people watch showgirl with unusual vision in that they are females; it is the public vision being objectified rather than females themselves. Those showgirls are not flower vases or sugar babes who are coquettish, they just confide in their figures. More importantly, the content from unrolling beauty is just the added value; the most significant thing is that they are able to experience professional capability on work along with attitude toward work. To sum up, it is merely one kind of commercial tactics; we do not have to impose our self-righteous morality on this phenomenon. 

Sources: http://big5.cntv.cn/gate/big5/games.cntv.cn/2012/news_03_1008/114748.shtml

Issue Paper: If one of the lesbian dress like man, can they still be considered lesbian?

With the development and modernization of the society, homosexuality has been embraced gradually by common people. Nevertheless, to what degree do homosexuals accept themselves? Take lesbian for instance.

There is a common phenomenon that a person of the couple of lesbian would be masculinized, who is called “tomboy.” Her clothing, haircut, the way of speaking and behavior are acted as males.

In all-girl school, this kind of situation often appears. Some girl students dress and act like boy; plus their haircut, most of them just look like some pretty handsome boys. However, are they born to be like this? Most tomboys wear like boys as they enter all-girl school. According to the research, to lesbian’s tomboy, the main reason of being tomboy is that they long to be loved by opposite sex but could not be. On the other hand, the cases of “femme,” who dress and look effeminate among lesbian, the major cause of becoming lesbian is that they were emotionally and deeply traumatized by heterosexual, and thus have no confidence in heterosexual. Furthermore, the reason of

Some may consider that the reason why they dress like man might be that they suffer the pressure by social ethic. So when a lesbian couple shows up in public, one would acts as well as dressed like man in that they will look like normal heterosexual pairs.    

However, lots of cases show that when one falls in love with other lesbian, at the first time, she already appeared with the appearance of male. She just has crush on a male-like girl. As far as I’m concerned, the definition of being lesbian does not exist a women with a man-like woman having relationship. If a woman intents to in love with a woman who dresses like man, she can just go straight to have relationship with a real male.

 It appears that this kind of lesbian is not able to be marked as pure lesbian. Because one of the couple intent to have affection with girls who look like males. So apparently, she is potentially straight.  

Sources:

http://www.shs.edu.tw/works/essay/2007/03/2007033023593436.pdf

http://www.elchk.org.hk/l_news/ln092/092c.htm