Transcription1

(Niki)Hello everyone, I’m Niki.

I’m Phoebe.

(Niki)Today we are going to talk about…our topic is “Is it appropriate to use showgirl as a commercial strategy?”

I’m the affirmative side.

(Niki)And I’m against it.

Lots of people parallel showgirl with sex and link this occupation with moral degeneration. But I think we could just consider it as a commercial strategy. Compare to Ad models, I think they don’t have apparent differences with showgirls. They both have professional skills and their working attitude is really professional. Some might say that all showgirl has to do is showing their beautiful appearance and they don’t need to have any professional knowledge. It is not true, according to a professional showgirl, Pei-Pei, who has devoted herself to this work for eight years, and she says that showgirl must undergoes a series training just like those models. And except for ability to make professional poses, showgirl has to steel their capability of hosting. So why do people worship models as a dream job but they just against showgirls? I think these careers are the same.

And these marketing do have affirmative results. According to a research, the promotion activities with showgirls have a significant effect on the purchase intention. Showgirls assist selling effect and attract a large number of visitors, so activating the atmosphere and increasing consumers’ buying. And this finding also shows that showgirls’ physical attractiveness increases costumers’ intention to stay at the exhibition and the buyers will interact with showgirls and this time they will have more time to listen to the introduction to the products.

 There are about 206 exhibitions in Taiwan every year, attracting many buyers and consumers visiting. For example, there were 1700 manufacturers participating and 120,000 consumers visiting the Computex Taipei in 2010. Besides staffs, Show Girls play a very important assisting selling role in the exhibitions; they act as the main role like hosting and introducing products and dispatching gifts, filling the questionnaires in the marketing activities. There are various marketing policies in the commercial and I think showgirl is just one kind. Think rationally, “showgirl” is a good strategy that it not only helps create outstanding achievement but also promotes Taiwan’s economic development.

Thanks.