Revised Annotation3

In recent years, lots of sexually attractive females can be seen at every exhibition. They are showgirls. Some records have stated that females are frequently objectified and commercialized in order to satisfy the desire of males in a patriarchal and capitalistic society. Due to the changing trends, saleswomen reveal different appearances in various frameworks of exhibition. Showgirls have become the key persons in the exhibition; their mission is not only to soften the atmosphere penetrated by cold hard products, but also to attract visitors, engage in customer relations, and achieve the expected turnover.

As I mentioned in the Annotation2, “showgirl” is an occupation similar to general Ad model while their workplaces are merely in Year End Party of the company, exhibition, press conference, product launching ceremony and road show, etc. Showgirls are models who dress dazzlingly with uniform, drumming buyers up for the products.

However, female legislators as well as representatives of woman’s organization blast that this kind of occupation exists the suspicion of implicating the objectification of the females which also degrades the image of woman. They claim that the authority ought to step in to help correct this social malady. While it just neglects the marketing mechanism and the economic aspects. The commercial strategy is able to promote business and the development of economy.

Grounding on the research, showgirls do not necessarily attract consumers with pure intentions to purchase their desired products, but they do attract consumers who love to ogle showgirls or who just want to spend their free time at the exhibition. That is, showgirls even capture costumers who are originally not going to purchase. Another research, a demographic statistic, presents that those showgirls do attract many students under the age of 25, and they were willing to go change their purchase intention. Furthermore, most of showgirls have bountiful income. The high quality of their economic capital promotes their quality and capability of purchasing; and then promotes the development of economy which all in all is a positive circulation of marketing. Showgirls absolutely create double business opportunity.