It’s
not novel to take “beauty” as an advertisement gimmick, while taking use of it
in the exhibition is a boom in recent years. However, there still exist a plenty
of critique about this commercial strategy. To young females who lack of resources,
the synergy effects of body capital as well as educated background will
transform into high-paid economic capital through stages of showgirls. A group
of new nobles of consumer society is created by broader consumption freedom. Showgirls’
fame accompanied with showbiz value becomes other kind of social capital; and
they receive the envy of the world, fulfilling the dreams step by step.
Critique also expresses that showgirls possess
a sexual implication might degrade the image of females. Furthermore, showgirls
are considered to be a bunch of people with vainglory and superficiality.
Nevertheless, to showgirls, maintaining figure not only serves the function of attracting
or pleasing the opposite sex but, as work ethic, a professional behavior as
well. Parallelizing to teachers who pursue further education, showgirls ought
to act properly on their station, upholding their body capital in the best state.
Showgirl’s salary quotation is rather
attracting for students who desire to earn extra money, most students devote
themselves to this career often possess purpose for raising living expenses.
Occupation of showgirl emphasizes youth-oriented capital; everyone has had days
of youths, if they are able to be translated into concrete economic capital,
why not? Plus, there is not obvious difference between showgirls’ showing on
the stage and service industries which sales smile. Showgirls are just like
those convenient store clerk who show pleasant smile to costumers; they bear no
difference in the sense of labor, though the former has higher output value. It
is too thoughtless and shallow if one measures this work as only “sex-selling and
smile-selling” in that this career still requires lots of professional skills and
training which not every random young girl can engage in. And showgirls all
agree unanimously that this work is helpful to their future career because they
definitely accumulated experience and cultivated the knowledge of public
relations as well as marketing from this work.
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