Revised Annotation1

Recent years, more and more enterprises choose the appearance beautifully sales person in the specific situation. There occurs the all new kind of commercial role who calls “showgirl” in commercial exhibition, forming one kind of Taiwan unique industry phenomenon. While many argue that showgirls are selling body image to fulfill buyers’ desires of watching sexy young girls. Furthermore, lots of news and research point out that the role of showgirls alters from simple product narrator to eye-catching sexy babe in 3C mall, which results from the demand of suppliers, consumption habits and social culture. Although the influence of sex appeal has not been proved yet, sexy showgirl activities still prevail, while the showgirls are molded into the stereotype of sexy female image.

According to the news in 2012, the Eurogamer Expo in London proclaimed that they are going to set a veto on the appearance of showgirls in the following years. The organizer stated that the aim of the exposition is to display games with true way instead of attracting buyers through those sex-selling showgirls.

Nonetheless, I think it’s ridiculous to parallel showgirl with sex. The wave of having showgirl in the exposition is mainly because of commercial orientation in that most customers pottering around in the exhibition are males or even indoorsmen. Then of course they will match up the need of those guys, it is a natural commercial activity as well as strategy. Furthermore, the clothing of showgirls is not distinctively cleavage; in fact, those girls in the city wear more daring and cleavage clothes for fashion.

By any possibility, people watch showgirl with unusual vision in that they are females. As far as I’m concerned, it is the public vision being objectified rather than females themselves. Those showgirls are not flower vases or sugar babes who are coquettish, they just confide in their figures. More importantly, the content from unrolling beauty is just the added value; the most significant thing is that they are able to experience professional capability on work along with attitude toward work. To sum up, it is merely one kind of commercial tactics; we do not have to impose our self-righteous morality on this phenomenon.