Lots of people parallel
showgirl with sex and instill the concept of moral degeneration into this
occupation. However, we could just consider it as a commercial strategy. There
are various ways of marketing policies, showgirl is just one kind.
Compare to Ad models,
I think they have no actual difference with showgirls. They both possess
professional skills as well as working attitude. Some might state that all
showgirl need is showing their beautiful appearance without any professional knowledge;
not so, according to a proficient showgirl, Pei-Pei, who has devoted herself to
this work for eight years, she says that showgirl must undergoes series training
just like those models. Furthermore, except for ability to make professional
poses, showgirl has to steel their capability of being host.
These kinds of
marketing do have affirmative results. Grounding on one research, the promotion
activities with showgirls have a significant effect on the purchase intention. Showgirls
assist selling effect and attract a large number of visitors, thus activating
the atmosphere and increasing consumers’ buying. The findings of this research also
show that showgirls’ physical attractiveness increases consumers’ intention to
stay and to interact with show girls. The positive emotion display of showgirls
increases consumers’ intention to stay and product evaluation.
There are about 206
exhibitions in Taiwan every year, attracting many buyers and consumers
visiting. For example, there were 1715 manufacturers participating and 120,000
consumers visiting 2010 Computex Taipei. Besides staffs, Show Girls play a very
important assisting selling role in the exhibitions; they act as the main role
like hosting, introducing products, dispatching gifts, filling in
questionnaires in the marketing activities. Think rationally, “showgirl” is a
good strategy that it not only helps create outstanding achievement but
promotes economic development as well.
I think show girls are different from models. Just as you say, show girls attract many customers especially men. They always dress less clothes in order to fascinate men's attention. In my opinion, it is a job which uses girls' young appearance and body to attract customers.
回覆刪除I can't agree you but your presentation is good.
回覆刪除I think you can find more example to strengthen your viewpoint.
I cannot find information about show girls in your second source.
回覆刪除I think that showgirls are just like the host is a good point,and the example of Pei-Pei makes me me think that showgirl is not an easy job as I thought before.
Also, I think you can exactly point out how much percent showgirls can increase the buying.
When you are presenting I can tell that you are well prepared for I can tell from your confident tone. I think the profession of show girl is no different than any other jobs, sometime it even needs more effort and work than you thought. So I think we should respect every professions.
回覆刪除I think that you can have some interactions with your partner when you are presenting. Showgirl mostly show up in the exposition about digital products or cars in order to appeal male customer, so most of people think this is not a good job. But I think you are right. It also has some economic profits.
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