Revised Annotation2

Lots of people parallel showgirl with sex and instill the concept of moral degeneration into this occupation. However, we could just consider it as a commercial strategy. There are various ways of marketing policies, showgirl is just one kind.

Compare to Ad models, I think they have no actual difference with showgirls. As showgirls, Ad models also draw males’ sights in the manufactures. If one wants to compare these two jobs’ differences by compulsion, the most obvious dissimilarity is that showgirls introduce products in the face of buyers while Ad models show themselves on the screen or poster; there is no actual interaction between buyers and Ad models. Plus, speaking of the professional aspect, they both possess trained skills as well as proper working attitude. Some might state that all showgirls requires is showing their beautiful appearance without any professional knowledge; not so, according to a proficient showgirl, Pei-Pei, who has devoted herself to this work for eight years, she says that showgirl must undergoes series training just like those models. Furthermore, except for ability to make professional poses, showgirl has to steel their capability of being host.

These kinds of marketing do have affirmative results. Grounding on one research, the promotion activities with showgirls have a significant effect on the purchase intention. Showgirls assist selling do affect and attract a large number of visitors, activating the atmosphere and increasing consumers’ buying. The findings of this research also show that showgirls’ physical attractiveness increases consumers’ intention to stay for the purpose of the interaction with showgirls. Thanks to the above reasons, salesmen are able to make use of much more chance and time introducing the products and then bringing about customers’ desire for purchase. More interestingly, this positive emotion display of showgirls even increases the evaluation of products.

 There are about 206 exhibitions in Taiwan every year, attracting many buyers and consumers visiting. For example, there were 1715 manufacturers participating and 120,000 consumers visiting “2010 Computex Taipei.” Besides staffs, Show Girls play a very important assisting selling role in the exhibitions; they act as the main role like hosting, introducing products, dispatching gifts, filling in questionnaires in the marketing activities. A statistical data shows that the growth rates of “2011 Computex Taipei” get up to 8%, refreshing the record in previous years; researchers claim that in addition to progressive designs, showgirls have considered contribution to the outstanding accomplishment. To sum up, think rationally, “showgirl” is a good strategy that it not only helps create business achievement but promotes economic development as well.