Transcription2

Hi my name is Niki, my name is Phoebe.

Niki: our topic is “is it appropriate to use showgirl as a commercial strategy?”

  Before we start our presentation, we have a question for you first.

Phoebe: Have you ever been to an exhibition?

Kevin: Yes

Phoebe: And what is the most eye-catching thing when you arrive in the display?

Kevin: um…for me, of course is not a showgirl (everyone laugh)

Phoebe: then what is that?

Kevin: the stuff display there

Niki: the what? Oh, stuff

Kevin: yeah, for example cars

Phoebe: product

Kevin: yes, product

Niki: …….(her point)

Phoebe: I hold another opinion to showgirl, but just as Niki mentioned, there is, in recent years, there are also many female legislators and representatives of woman’s organization hey blame that this kind of career just has the suspicion of degrading woman’s image and also implicating the female commodification. And they claim that the authority should step in to help correct this social malady. But I think when the authority really steps into it, they would just neglects the marketing mechanism and the economic aspects. And according to a research, showgirls don’t really have effect on buyers with pure intentions to purchase their desired products, but they do attract buyers who love to watch showgirls or just want to spend their free time at the exhibition. So that is, showgirls even capture costumers who are originally not going to buy anything in the display. Another statistic shows that those showgirls do have strongly attracted many students especially under the age of 25, and they, those students, if they want showgirl to maybe have interaction with them, they will change their intention to but anything. And I want to show you a short link having connection to my point. We can see from the new that lots of indoorsmen and lots of and lots of men they went to the exhibition for showgirls and showgirls help the business achievement, too. And this news also have a connection with one of the findings of the research that showgirls’ physical attractiveness increases consumers’ intention to stay longer in the exhibition, so if they stay longer, the salesmen can have much more time and chance to introduce the products to the buyers and maybe they will bring about buyers’ desire for buying. And so I think we can just consider this career as a pure commercial strategy, and we don’t have to force sense of morality on these girls.